You have spent days racking your brain for ideas to help you make a stellar email marketing campaign. You have designed excellent templates and polished your contact list to perfection. But when you finally roll it out, expecting to enjoy your well-earned reward, nothing happens. Specifically, the number of people who open your emails is depressingly and confusingly low.
You cannot blame the content for not being valuable enough since the recipient never even got to read it. So, what is wrong with your emails? The answer is your subject line is not compelling to get people to want to open your letter.
The competition for your recipient’s inbox space and attention is fierce: there are emails from other sales representatives, colleagues, and clients, as well as tons of junk mail ads you must break through. It is, therefore, imperative to get creative with your cold subject line to persuade the receiver of your email that your letter is worth reading.
Luckily, equipped with the following tips and tricks – the courtesy of Reply.io email marketing experts – you can easily create a gripping and memorable subject line that is guaranteed to get your letter viewed. For more in-depth advice on the matter, feel free to visit the source at https://reply.io/subject-line-formulas/.
5 Best Cold Email Subject Line Practices
Here are some of the best tactics to use when crafting a perfect subject line that generates open clicks and conversions through cold emails:
- Keep your subject lines short and mobile-friendly. A large number of working professionals read their emails on mobile phones. An average mobile phone screen only has room for 5-8 words, so that is your limit. Going over reduces the chances of having your letter read.
- Offer something. Make it enticing for the reader to open your email by offering them something they will like. It can be a piece of valuable information, connection, curiosity, etc.
- Create a sense of urgency. Using the FOMO strategy to instill a sense of urgency and exclusivity in the email recipient rarely fails to work. Be careful not to promise something you cannot deliver on, as it will ruin the trust you are trying to score here.
- Ask relevant questions. It is easy: questions trigger curiosity; curiosity triggers action. Ask the right question, and you’ll be rewarded with improved open and click-through rates.
- Use keywords. Keywords aren’t just good for understanding what your letter is about – they are also something your recipient can use to filter and find your email later.
