27
Aug
Marketing campaigns play an important role in helping to boost your brand as well as promote your products and services. However, if you are to achieve your objectives, you must come up with a well thought out strategy. Some of the tools you can use to have an impact on your target audience and get customers to take a specific action include PPC and SEO. This is why it is important to understand how the two work, both separately and together. How SEO works Simply put, SEO or Search Engine Optimization, is the practice of using relevant words and phrases…