14
Apr
In a storm personality with a small business play, it has proven to be a powerful marketing tool for various reasons. As the sampling vendor, you get access to a diverse group of your target audience, their demographics, and the "purchase or not purchase" funnel of the customer journey. It's easy for the consumer to participate in this type of attractive group because the sampling agency brings the product samples right to where the shopper is doing business. Helps Fight Competition It is an essential benefit brand receive. · The sampling helps the brand maintain its place and stand out…