07
Jun
Brand authority is synonymous with your brand's online credibility. Like a self-image, you want people to get a good impression of your business because your turnover depends on it. Brand authority, in a simple, non-technical term, means how much people find your brand to be trustworthy. Now, it is not just an impression; you have to prove that to your audience by constantly engaging with them by providing content and responding to comments and queries of those who connect. Hence, the more you have people searching and engaging with your business online, the more would search engines interpret the authority…