11
Aug
Why is Email Warm-Up Important? Email marketing has long been a powerful tool for businesses to connect with their target audience. However, in recent years, the effectiveness of email campaigns has declined due to spam filters and increased competition in the inbox. This is where email warm-up comes in. Email warm-up refers to the process of gradually building trust and reputation with email service providers (ESPs) by sending a series of emails before launching a full-fledged campaign. By doing so, businesses can increase their chances of landing in the primary inbox and achieving higher open and click-through rates. The primary…