The e-commerce world is changing rapidly. 46% of retailers are planning to increase investment in digital channels like company-owned online stores, social commerce, and custom apps in the next year. This shift causes the growing importance of custom e-commerce solutions for business success.
The growing market of e-commerce development services
The statistics paint a clear picture — custom software is crucial for retailers. Companies that invest in tailored software see an average 300% return on investment in just one year. The adoption of shopping personalization greatly causes these impressive results.
83% of consumers are willing to share their data for a more personalized shopping experience, and custom web development services, offering more efficient personalization opportunities, are essential for meeting customer expectations.
Moreover, 77% of consumers have chosen, recommended, or paid more for brands offering personalized experiences. But how is this linked to the benefits of custom web development services? Let’s sort it out.
Personalized Shopping Experiences
Off-the-shelf software often has limited customization options. Custom e-commerce development services can create unique shopping experiences tailored to your brand. This personalization is crucial, as 50% of consumers say personalized recommendations based on their interests and past purchases influence their decision to buy.
Smoother operations
Custom retail software development can streamline your business operations. For instance, 33% of brands are prioritizing omnichannel order fulfillment, which custom software can facilitate seamlessly. But personalization isn’t the only benefit of customization.
Better customer experience
With custom software, you can create a retail shop website that’s user-friendly and engaging. This is vital, as 58% of consumers say excellent past customer service influenced their decision to buy.
Room for growth
As your e-commerce retail store grows, custom software can scale with you. This flexibility is crucial in the fast-paced e-commerce world. And to scale quickly and profitably, your business needs to be data-led.
Data-driven decisions
Custom software provides detailed business insights provided exactly through the channels and reports you need. This aligns with the 47% of brands planning to use customer feedback to improve products or customer experience within the next year.
Stand out from the crowd
With custom software, you can offer unique features that set your brand-centric e-commerce store apart from competitors. While online store builders allow you to create your retail store quickly, they offer much less flexibility than custom ecommerce solutions.
Why custom software is better than online website builders
While online store builders are popular due to their lower cost and speed, custom software offers several advantages:
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Unique design. Custom software allows for truly unique designs that reflect your brand identity, unlike the template-based approach of website builders.
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Scalability. As your business grows, custom software can easily scale with you, whereas website builders may have limitations.
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Integration. Custom software can seamlessly integrate with other business systems, which may be challenging with website builders.
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Performance. Custom-built websites often perform better in speed and functionality than website builder templates.
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SEO optimization. Custom software allows for more advanced SEO strategies, crucial for e-commerce retail stores.
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Ownership. With custom software, you own the code and have full control over your platform.
To understand the value of custom web development services for your business, let’s delve into the types of software and challenges they solve.
Types and perks of custom software for e-commerce retail
Custom software solutions offer a powerful way to address the challenges faced by online retailers, providing tailored tools that can transform your business.
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Online Store Platforms
Custom web app development services reflect your brand identity, helping you attract more customers to your virtual storefront. The retail website cost can vary depending on your specific needs, but investing in a well-designed e-commerce retail store can bring significant returns.
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Customer relationship management (CRM) systems
A tailored CRM platform for a small business enables personalized customer experiences across multiple channels, unifying online and in-store data to provide a seamless shopping journey and boost customer loyalty.
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Inventory management systems
Custom inventory solutions ensure accurate stock levels across all sales channels, facilitating efficient omnichannel order fulfillment and preventing costly stockouts or overstock situations on your retail shop website.
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Analytics Dashboards
Analytics platforms deliver real-time insights into business performance, empowering you to make data-driven decisions and quickly adapt to changing customer preferences. This is particularly valuable for creating good retail websites that resonate with your target audience.
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Web and mobile apps for e-commerce
Mobile app development for ecommerce creates seamless mobile shopping experiences, catering to the growing number of consumers who prefer to browse and buy on their smartphones.
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Custom point of sale (POS) software
Tailored custom point of sale software integrates in-store and online sales, providing a unified retail experience that caters to customers who research online before buying in-store, or vice versa. Customizable point of sale software can be adapted to your specific business needs.
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Supply Chain Management Systems
Custom supply chain solutions help manage shipping delays and costs in the global market, optimizing your logistics operations and improving overall efficiency when you build ecommerce website platforms.
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Employee Management Systems
HR and employee management platforms assist in hiring, training, and retaining skilled retail staff, addressing the ongoing challenge of maintaining a competent workforce in the retail sector. This is crucial for operating even the best designed retail websites and physical stores.
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Custom Displays
Implementing custom point of sale displays can enhance the in-store experience and complement your online presence, creating a cohesive brand image across all channels that perfectly corresponds with the growing trend of brand-centric e-commerce.
COAX Software specializes in providing custom web development services for e-commerce businesses. We adapt to clients’ needs, searching for new ways to fulfill requirements, and rely on product analytics for informed decisions. This, combined with a data-driven approach, makes COAX’s e-commerce development services reliable and result-oriented.
Success stories: COAX software in action
To illustrate the impact of custom software in the travel industry, let’s look at two of our successful cases.
Antique e-commerce platform renovation
Custom software solutions can change how businesses work by fixing their specific problems and creating new chances for success. Take our antique marketplace example — a specially developed system helped the website load faster and show up better in Google searches. This custom approach, along with smart AI features and a custom online website builder shows how custom web development can make old systems function efficiently again and make shopping easier for customers.
Construction retail software development
Through the case of SmartBat e-commerce development services, we see how custom solutions can do a lot more than regular online store builders. By making a system that helps manage building supplies across many projects and includes special features like a dashboard for subscribers, businesses can solve their current problems and even start new types of business. This kind of customizable software is made to fit exactly what a company needs.
These examples show that custom retail software development makes businesses run smoother and grow in ways that regular, pre-made software just can’t match.
The power of custom ecommerce solutions
Custom software is becoming indispensable for e-commerce retail success. From web app development services to customizable point of sale software, there are numerous ways to tailor technology to your specific business needs.
By embracing custom solutions, e-commerce retailers can create unique shopping experiences, streamline operations, and set themselves up for long-term success in the competitive online marketplace.
